When I first attended ICFF about a bajillion* years ago, I remember it being SOOO epic; so unattainable. This year, I had a totally different experience. It seemed edited & intimate; fresh, yet livable. Not that there wasn’t editorial-worthy content, it just wasn’t quite as outlandish (or pervasive) as years past. I didn’t feel like the products were designed for an exclusive, haughty club, but rather, just designed to be kinda great. And they were.
*Technically, 1996 is slightly less than a bajillion years ago. Only just….