That Elusive Cool Factor

This video does a pretty good job of describing how familiarity + surprise combine to create trends people want in on.

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.

Many Chairs. One Table.

I’m pretty sure I’ve never featured an ad by Walmart before, but I had to share this lovely piece.

Inspired by what we are hearing from many of our customers and associates right now, we recognize and celebrate the importance of coming together despite our differences.

Indeed.

Two Sides to the Story

“Is the world full of deep symmetries and ordered pairs? Or do we live in a lopsided universe? This striking video plays with our yearning for balance, and reveals how beautiful imperfect matches can be.”

Made by Everynone (the former filmmaking collective) in collaboration with Radiolab | WNYC.

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