Design for a Designer

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A remarkable collaboration between Croatian design studio Mireldy Design and Mateja Kovac, a Croatian illustrator and academic painter.

Mateja asked us to create a new visual identity and design for the promotional materials of her brand. We found inspiration for her new visual identity in her gestural strokes and the playful color palette which Mateja uses as a starting point in her creative work. With that we emphasize spontaneity and lightness, as well as refined taste in colors and shapes, by which the illustrator attracts us into her intimate world influenced by simple, day-to-day moments.

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That Elusive Cool Factor

This video does a pretty good job of describing how familiarity + surprise combine to create trends people want in on.

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.

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