Bold Branding

Leta Sobierajski is an independent designer and art director based in New York City combining traditional graphic design elements with photography, art, and styling to create utterly unique visuals. Her work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions.

Love this identity work she did for RŪH Collective, a London-based fashion brand founded by entrepreneurs and creatives from New York, London, and Istanbul.

RŪH’s clothing is for women whose love of modesty is anything but quiet. It is a movement based on respect, opportunity, and pure possibility. Heavy in illustration and color, RŪH’s identity is defined by the geometric shapes which are built upon the same grid as the typographic identity. The geometry is reminiscent of old block art involving nature and sun, and finished off with a crisp copper foil.

RUH

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