Celebrating Celadon

Intriguing. Eclectic. Inspired.

That’s how Celedon describes their Charleston, South Carolina home furnishings shop. It also fittingly characterizes the recent redesign of their brand by J.Fletcher Design. Jay Fletcher, a graduate of the Columbus College of Art & Design, created a deeply compelling branding statement that’s both elegant and contemporary. His simple color palette and smart typography have me, for one, highly motivated to trek down south for a bit of a shop…

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