Tags

, , , , , , , ,

A fabulous branding effort by Ukraine-based Brandon Agency for Simplea casual fast-food restaurant located in Kiev.

The idea of the restaurant is “be simple, eat simple”, it implies cooking from local, fresh, not preserved products, but in unusual combinations. For this reason, we used natural colors and simple materials like wood, plywood, craft paper, etc. without complicated refinement. We also decided to look at usual details from a different point of view. That’s how we got a shovel as a door-handle, rakes as coat hooks, rolling pins as a menu for drinks, concrete lamps made of recycled plastic bottles and so on. We honestly bought all that at the market and adjusted in the interior.

Simple Kiev