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I’m totally digging this “brand renewal” by Australian design firm Designworks. Created for the Benevolent Society, an Australian charity with a mission to “achieve lasting social change in society through building strong families and healthy communities”, it exudes a spunky, colorful exuberance that’s refreshing to see in today’s brand landscape.

“The basic idea is that when people come together change happens. In the wordmark letters are linked like a chain and their overlaying parts portray these moments of effective change. The colour system navigates through five brand pillars ‘Hope’, ‘Wisdom’, ‘Strength’, ‘Belonging’ and ‘Love’ while supergraphics create striking visuals.”

The Benevolent Society