Olivia King is a designer based in Sydney, Australia, who “sees opportunity in everything and harbors a not-so-secret love of red wine“. In creating and identity design for the 2013 UTS Visual Communications Grad Show, she wanted to portray the fun, youthful and dedicated personalities of the graduates, particularly with reference to the idea of “working our butts off” and their “exposure” to the industry. Using a series of visual and verbal puns, a mark and identity was esablished across a variety of collateral including letterpressed invitations, screen printed posters, bags, book, website and exhibition mural. So cheeky! (I couldn’t help myself..) Designed in collaboration with Sebastian Andreassen, with help from Nina Harcus, Steph Tsimbourlas. and Elle Willams. You can visit her website at oliviaking.com.