Some identities have the power to communicate all you need to know about a brand. This is an awesome example of the power of great design to give you the gist instantaneously. Skillfully created by Candy Coated Universe for The Crunchy Grocer, a unconventional northern Colorado-based food market that (quite obviously) is passionate about providing organic, locally sourced goods. Love the quirky, unabashedly playful spirit of the brand. Wish I had one in my neighborhood!