What’s the Big Idea?

From the folks at Rethink and Langara College – a video to mark their 2012 Call for Entries. It promotes the chance to win a 2-year scholarship to the Vancouver College’s Communications Arts Program and an internship with the agency, Rethink. What it also does (quite effectively, I think) is use a clever, charmingly low-tech approach to take the viewer through the creative ideation process. I, for one, am totally inspired to take out my trusty lead pencil and exacto, and start exploring!

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