What’s the Big Idea?

From the folks at Rethink and Langara College – a video to mark their 2012 Call for Entries. It promotes the chance to win a 2-year scholarship to the Vancouver College’s Communications Arts Program and an internship with the agency, Rethink. What it also does (quite effectively, I think) is use a clever, charmingly low-tech approach to take the viewer through the creative ideation process. I, for one, am totally inspired to take out my trusty lead pencil and exacto, and start exploring!

Comments are closed.

Blog at WordPress.com.

Up ↑