I have to believe that Landor Associates had the best time EVER creating the identity for Bardot Ice Cream Bars! The passion totally comes across in their wholly committed efforts to make these artfully crafted Mexican ice cream bars sexy and chic. The approach feels brand-right for an Ian Schrager hotel – yet a bit cukoo for frozen novelties… and they managed to pull it off. “One mouthful, and the moment ahead of it becomes infinitely better than the moment behind it… At Bardot, we don’t sell ice cream bars. We sell Love. On a stick.” How can you help but appreciate that level of pure nuttiness? Bardot has 3 locations in California (La Jolla, Arcadia and West Covina) – stop in if you have the chance and let me know what you think!