Tags
advertising, amsterdam, amusing, awesomesauce, creativity, design, graphic design, hans brinker, hotel, originality, silly, storytelling, travel
I’m in Amsterdam today, so I thought it fitting to mention the irreverent branding of what has come to be known as The Worst Hotel in the World, the Hans Brinker Budget Hotel: “Proudly disappointing travelers for over 40 years”. It would be a gross understatement to say that this Dutch institution has embraced the concept of truth in advertising (though as I considered more accurate metaphors I thought better of actually publishing them here). Developed by Amsterdam-based agency Kessels Kramer, these raunchy, rediculous, hilarious campaigns have been making people want to take a shower since 1996. Slow work day? I strongly suggest whittling it away by exploring the Hans Brinker web site. (Need more? Get the book.)
unbelieveable!