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I’m in Amsterdam today, so I thought it fitting to mention the irreverent branding of what has come to be known as The Worst Hotel in the World, the Hans Brinker Budget Hotel“Proudly disappointing travelers for over 40 years”.  It would be a gross understatement to say that this Dutch institution has embraced the concept of truth in advertising (though as I considered more accurate metaphors I thought better of actually publishing them here). Developed by Amsterdam-based agency Kessels Kramer, these raunchy, rediculous, hilarious campaigns have been making people want to take a shower since 1996. Slow work day? I strongly suggest whittling it away by exploring the Hans Brinker web site. (Need more? Get the book.)